Ethical Consumerism in Global Perspective: Generalized linear model of interactions between individual-level predictors and country level affluence
AUTHORS
Eunjung Lim,Consumer Studies, Ewha Womans University, Korea
GaRam Kim,Consumer Research and Integration Project, Korea
Soon Hee Joung,Ewha Womans University, Korea
ABSTRACT
Recently scholars have demonstrated the importance of structural and cultural contexts to the explanation of ethical consumerism. So far most of this research has been contained within Wester Countries, limiting potentially important country-level variation such as economic, social/cultural, political factors. Because theories of ethical consumerism suggest interactive relationships between individual- and macro-level variables, research across all levels of analysis in global perspective is required to conduct. This study uses the 2014 citizenship module of the International Social Survey Program (ISSP) - a data set that includes 34 countries - to set Generalized Linear Model with cross-level interactions between country-level affluence and individual-level predictors.
KEYWORDS
Ethical consumerism, Interaction effect, Generalized linear model
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